TuManag3r ends a record year with Málaga SME recognition and international investment

TUMANAG3R ENDS A RECORD YEAR WITH THE 2025 MÁLAGA SME AWARD, SUPPORT FROM THE ANDALUSIAN AUDIOVISUAL COUNCIL AND INTERNATIONAL INVESTMENT LED BY FERNANFLOO, FORECASTING REVENUE OF €3 MILLION AT THE CLOSE OF 2025.

TUMANAG3R receives the Training and Employment runner-up recognition at the 2025 Málaga SME Awards, presented by the Spanish Chambers of Commerce and Banco Santander.

TUMANAG3R is recognised in the 2025 Digital Influence Report produced by the public Andalusian Audiovisual Council.

TUMANAG3R welcomes capital from El Salvador and Canada as macro-influencer FERNANFLOO, with over 78.3 million followers, joins as a partner and brand ambassador of the international influencer agency. Young entrepreneur and CEO Vicente Mirasol Villalobos retains 90% of the company.

3 December 2025.

TUMANAG3R, the international influencer marketing agency based in Málaga, ends 2025 with three strategic milestones reinforcing its position as a global reference point in the Creator Economy. The agency announces its Training and Employment runner-up recognition at the 2025 Málaga SME of the Year Awards, presented by the Málaga Chamber of Commerce and Banco Santander, coinciding with the recent publication of the 2025 Report on Digital Influence in Andalusia by the Andalusian Audiovisual Council (CAA), which highlights the company’s track record, alongside the milestone of macro-influencer FERNANFLOO joining the agency.

2025 Málaga SME Awards: recognition for training and employment

The Málaga Chamber of Commerce and Banco Santander, in collaboration with the Spanish Chamber of Commerce and SUR newspaper, have awarded Tumanag3r, Influencers Management Agency, S.L. the Training and Employment runner-up recognition within the 2025 Málaga SME of the Year Awards. It was presented on 3 December 2025 by Javier Gómez de Lara, President of the Andalusian and Málaga employers’ confederations.

The jury recognised the agency’s strong commitment to creating stable, skilled employment for young talent. TUMANAG3R maintains collaboration agreements with educational institutions including the University of Málaga (UMA), the ESESA business school and vocational training centres.

A notable figure is that, at the close of 2024, 33.33% of contracted employees were former interns who joined after completing their placements.

The agency also stands out for its young workforce, with an average age of 30. It comprised 19 employees at the end of 2024 and is expected to reach around 30 professionals in 2025. Its flexible remuneration system connects the team’s success to company results.

The awards jury recognised the Málaga influencer agency’s internationalisation and its specialised influencer marketing activity. TUMANAG3R connects brands with content creators, helping brands find suitable profiles, negotiate collaborations and develop creative strategies, while supporting influencers in building their personal brands, growing and professionalising their work. Together, they create new sources of employment and opportunities for young people, directly and indirectly.

With this runner-up recognition, TUMANAG3R will also compete in the national final in the Training and Employment category. A total of 1,770 companies entered this ninth edition, giving the achievement institutional significance. Since the awards launched in 2017, more than 12,585 SMEs have participated. The final awards ceremony is conducted by Their Majesties the King and Queen of Spain.

Inclusion in the CAA’s 2025 Report on Digital Influence in Andalusia

This same week saw the publication of the 2025 Report on Digital Influence in Andalusia by the Andalusian Audiovisual Council (CAA), which includes TUMANAG3R and recognises its innovation and international reach.

The report includes a study of influencer marketing agencies in Andalusia, highlighting TUMANAG3R in Málaga for its innovation, international and strategic outlook, and contribution to positioning the region as an emerging influencer marketing hub in Spain.

The agency is recognised for operating from Málaga, contributing to the city’s positioning as an international influencer marketing hub.

The CAA plenary approved the report and its decisions on 19 November 2025, sending the document to the agency for its information.

Strategic partnership with Fernanfloo and global expansion

The agency recently formalised the arrival of Fernanfloo (Luis Fernando Flores Alvarado), one of Spanish-language YouTube’s most iconic figures, as a new strategic partner and global brand ambassador, strengthening its role in the creator economy.

Fernanfloo, a Salvadoran macro-influencer with more than 78.3 million subscribers across YouTube, TikTok and Instagram, officially joins TUMANAG3R’s management team.

He is joined by Fernando Oscar (Oscar Fernando Ruelas Guzmán), a Canadian entrepreneur and Fernanfloo’s manager, who becomes Director of Expansion for the Americas. Based in Canada, he will accelerate entry into that country and the United States.

This partnership, formalised through a shareholders’ agreement in September 2025, brings a 10% contribution of foreign capital from El Salvador and Canada.

The remaining 90% is held by CEO Vicente Mirasol, a 23-year-old entrepreneur who has successfully established the company as a reference point in its market.

The transaction marks a turning point in three key areas for TUMANAG3R: stronger economic and financial standing to sustain international expansion; increased brand visibility through Fernanfloo’s role as ambassador and principal represented creator; and the technical expertise brought by the new partners as they join the management team and contribute to strategic decision-making.

This new phase reinforces TUMANAG3R’s commitment to innovation, talent and trend-setting content, which are central to driving growth in North America and Latin America.

High-level profiles

With more than 100 million combined followers, Fernanfloo is a global influencer figure, combining his roles as creator, investor and entrepreneur in projects encompassing gaming, innovative content and creative collaborations in Latin America. As TUMANAG3R’s ambassador, he will lead the agency’s international profile and support its creator campaigns in the coming years.

Dr. Fernando Ruelas brings more than a decade of experience managing creators and international projects, together with a strong network in Latin America and North America. His new role as Director of Expansion for the Americas focuses on business development and consolidating strategic partnerships to open the US and Canadian markets, key elements of TUMANAG3R’s growth plan.

TUMANAG3R: a company in a growing market

TUMANAG3R is an international influencer marketing agency based in Málaga, founded in 2021 by young entrepreneur Vicente Mirasol Villalobos.

Its business model centres on direct contracting and comprehensive 360º campaign management, which accounted for 94.6% of its 2024 revenue.

Founded in 2021 and headquartered in Málaga, TUMANAG3R has been profitable since its first year. In just three and a half financial years, it has exceeded €6 million in cumulative revenue, with more than 92% of income coming from international clients and services exported to 28 countries.

The company also ended 2024 with revenue above €2.3 million, representing significant growth of 149% compared with the previous financial year.

The company plans to continue growing and expects to reach revenue of €3 million by the end of 2025.

The business maintains high liquidity to ensure operational excellence, with average payments to influencers consistently made in under 20 days, including international operations. It has also been externally audited since incorporation, accumulating three consecutive financial years with unqualified reports, reinforcing transparency and credibility with brands and creators.

TUMANAG3R’s portfolio includes direct management of more than 60 macro-influencers and celebrities and collaboration with a network of over 2,000 creators, whose combined audience exceeds 300 million followers. Collaborators include Nate Gentile, El Último Círculo, MissaSinfonia, Jexs, Flexcidine and Paul Ferrer, among others. In 2024 alone, TUMANAG3R managed 847 creator advertising campaigns, 56% more than in 2023.

The agency sees a market shifting towards hybrid models combining globally influential macro-influencers with culturally relevant local profiles, alongside a rapid transfer of advertising investment from traditional television to creator marketing, particularly in gaming, lifestyle and technology.

TUMANAG3R promotes a flexible, creative organisational model: it has its own recording set, brainstorming areas and an environment supporting both concentration and content creation.

The company combines purposeful office attendance with flexible working and management by objectives, encouraging work-life balance and individual responsibility.

Vicente Mirasol, TUMANAG3R’s executive director, says: “We are very proud to bring someone as widely recognised as Fernanfloo, a leading Spanish-language online content creator, into our company. We also welcome Dr. Fernando Ruelas, who will help us access many opportunities in North America. Their arrival is a strategic milestone for our company at a very important point in its journey.”

Fernanfloo adds: “I am excited to join TUMANAG3R to build high-impact projects with brands and creators around the world. The work they have done so far is incredible, and I hope to contribute significantly to the company’s growth.”

Finally, Dr. Fernando Ruelas explains: “I am excited to take on the challenge of opening real, sustainable opportunities for Spanish-speaking talent in the United States and Canada. There is much ground to cover, so I am confident we will find many opportunities to move our collaborations and projects forward.”

On the technology front, TUMANAG3R is developing its own CRM/ERP, giving brands distinctive control and reporting capabilities within the sector, essential to scaling international campaigns with traceability, efficiency and transparency.