TuManag3r appoints Dr. Oscar Ruelas as partner and Director of Expansion for the Americas

MÁLAGA, Spain, 18 February 2026. TUMANAG3R, a strategic consultancy and influencer buying agency based in Málaga, announces a strengthening of its management structure with the appointment of Dr. Oscar Fernando Ruelas Guzmán as partner and Director of Expansion for the Americas. Dr. Ruelas joins the company’s share capital with a 5% holding.

The company thus strengthens an ownership model focused on professionalising the sector: Fernanfloo (Luis Fernando Flores), a globally recognised content creator and active partner, also holds 5%. Málaga CEO and founder Vicente Mirasol Villalobos therefore retains 90% of the share capital.

This structure brings three key profiles of the new digital economy into the core decision-making team: a young entrepreneur specialising in marketing implementation with creators, a global leader in content creation, and an academic and executive with extensive international experience in the creator and digital industries.

TUMANAG3R thereby consolidates its ambition to operate from Málaga to the world, helping position the city as an international hub for the sector’s professional development, investment attraction and exports of high-value services connected with the Creator Economy.

An appointment with local impact: international talent and leadership from Málaga

Dr. Ruelas’s arrival reinforces TUMANAG3R’s commitment to combining global capability with local roots. Although his operational base will be Vancouver, Canada, his role is directly integrated into the corporate strategy led from Málaga, supporting a growth model that projects the company’s international activity from the city.

“This appointment strengthens a clear and distinctive commitment to professionalisation. Oscar brings corporate structure, an international outlook and proven experience in scaling and partnerships. It directly advances our global positioning while keeping our focus on Málaga as an operational base and starting point for exporting high-value services,” says Vicente Mirasol Villalobos, CEO and founder of TUMANAG3R.

Dr. Oscar Ruelas: corporate vision, international scaling and industry experience

Dr. Oscar Ruelas is a senior international executive and academic recognised for his track record in digital business growth, international expansion and strategic partnerships across the technology and entertainment ecosystem.

Senior leadership at BroadbandTV (RTL Group)

For more than 12 years, Dr. Ruelas led strategy and operations for Spanish-speaking markets, Latin America and Spain, extending his leadership and vision to the APAC (Asia-Pacific) and MENA (Middle East and North Africa) regions within BroadbandTV Corp.

In this senior leadership role, he successfully managed a portfolio of thousands of clients and strategic partners, leading international teams to structure monetisation and growth models that were fundamental to the firm’s expansion within the global digital ecosystem.

His management was distinguished by the consolidation of strategic partnerships with leading corporations in technology, media and video games, working directly with owners of some of the world’s best-known intellectual properties.

Throughout this career, Ruelas became an industry reference point, known for his ability to scale highly complex operations and deliver solid results across diverse global markets.

Teaching and innovation in Canada

Alongside his executive work, he has a notable academic role as Professor of Business and Innovation at Vancouver Island University, Canada, integrating an applied understanding of artificial intelligence, digital business and the creator economy.

His academic profile rests on a strong educational foundation: a doctorate in Political and Social Sciences (Business Economics), an MBA specialising in International Business, and teaching and research experience at institutions in Canada, Europe and Latin America.

Expansion across the Americas: connecting markets and opportunities for talent

As CBO, Dr. Ruelas will lead TUMANAG3R’s development in English-speaking and Latin markets, strengthening access to international accounts and the firm’s ability to deliver campaigns with high standards in planning, measurement, brand safety and operational governance.

“For years, parts of the sector have operated with limited transparency. At TUMANAG3R, we want to raise the standard through clear processes, sustainability and real value for brands, creators and communities,” says Dr. Oscar Ruelas.

Professionalisation and trust: voluntary auditing from the outset

TUMANAG3R emphasises that its positioning as a leader in professionalisation is also reflected in its corporate rigour. The company has voluntarily audited its annual accounts since its beginnings, applying this practice across four financial years. This standard brings transparency, traceability and credibility to its financial metrics, strengthening the confidence of corporate clients, agencies and, especially, content creators.

This approach aligns with the firm’s purpose: building a collaborative ecosystem in which creators’ professional development and quality of execution underpin sustainable long-term relationships.

Technological innovation and applied artificial intelligence

The company will continue developing its own software, adding advanced artificial intelligence capabilities to optimise brand-creator matching, automate processes, improve predictive analysis of results and scale international operations.

This infrastructure enables campaigns to be managed across different time zones and multiple markets, strengthening the service export model from Málaga.

About TUMANAG3R

Founded in 2021 by young Málaga entrepreneur Vicente Mirasol Villalobos, aged 24, TUMANAG3R is an international agency specialising in deploying content creators in influencer marketing campaigns.

Revenue at the close of 2025 was €2.9 million, of which 92% was international, providing services to 28 countries. The company has a team of 30 people across Málaga, Madrid, Bilbao, Barcelona, Italy, Canada, the USA and Mexico, and an international content creator ecosystem of over 2,000 influencers, around 150 of whom are directly represented.