Fernanfloo becomes a TuManag3r partner as the agency expands into Mexico and Latin America

From creator to partner: Fernanfloo supports TUMANAG3R’s arrival in Mexico to professionalise influencer marketing across Latin America.

Mexico City, December 2025.

TUMANAG3R, an international influencer marketing agency based in Spain and operating in more than 30 countries, issues its first official statement to Latin America, announcing its strategic arrival in Mexico and the beginning of a new phase of regional expansion.

The news comes with a historic milestone for the digital industry: Fernanfloo, one of the most influential creators in the Spanish-speaking world, joins the company as partner and global ambassador, alongside young majority partner and CEO Vicente Mirasol Villalobos, who is revolutionising influencer marketing at just 24 years old.

Through this decision, TUMANAG3R strengthens its position as one of the most solid and professional operators in the creator ecosystem, bringing to Latin America a management model proven in Europe: corporate structure, financial transparency, proprietary technology and a long-term vision.

Fernanfloo: a partnership redefining Spanish-language influencer marketing

The arrival of Fernanfloo (Luis Fernando Flores Alvarado), a Salvadoran creator with a community exceeding 100 million followers, marks a turning point in Latin America’s Creator Economy.

His involvement as a strategic partner is not symbolic: it entails direct participation in decision-making and increases the agency’s international profile.

“I want today’s creators to have real, sustainable and global opportunities. TUMANAG3R represents precisely that vision: structure, ambition and respect for talent,” says Fernanfloo.

He is joined by Fernando Ruelas, his long-standing manager and a Canada-based entrepreneur, who assumes the role of Director of Expansion for the Americas, leading the opening and consolidation of operations in Mexico, the United States and Canada.

Mexico: the heart of Latin American expansion

Mexico’s selection as the first major regional hub responds to clear strategic criteria: it is one of the markets with the highest investment in influencer marketing, a leader in digital content consumption, and a natural platform for global brands seeking cultural impact in Spanish.

TUMANAG3R identifies Mexico as:

A centre of creative talent in Latin America. A leading market for YouTube, TikTok and short-form formats. A key territory for gaming, technology, lifestyle and e-commerce.

“Mexico is more than a market; it is a cultural engine. We are arriving to raise the sector’s standards, professionalise it and create real opportunities for brands and creators,” says Vicente Mirasol, CEO and founder of TUMANAG3R.

A solid, technology-driven and audited business model

Founded in Europe and profitable since its first year, TUMANAG3R has surpassed €6 million in cumulative revenue over the last three years, with more than 90% of revenue coming from international clients.

In 2024 alone, it managed more than 800 campaigns, recording annual growth of nearly 150%. It expects to close 2025 with revenue of €3 million, continuing its growth process.

The company stands out for:

A policy of paying creators in under 20 days, including international operations, addressing a key uncertainty in the sector. Strong economic, financial and tax standing, with three voluntary audits of its financial statements without qualifications. TUMANAG3R thereby submits to the strictest regulatory oversight by public authorities to bring the market trust, credibility and a very high level of professionalism. A commitment to young talent as a driver of employment and entrepreneurship. The CEO himself exemplifies this: at just 24, he is a partner and leads TUMANAG3R with a team of 30 people whose average age is under 30.

A clear commitment to technological innovation, developing proprietary 360º software for managing, reporting and tracing influencer marketing campaigns, with ongoing investment to make the project scalable. Support for influencers to develop their own projects. TUMANAG3R is a company created by and for influencers: they are not merely community collaborators but also partners whenever they invite the agency to explore the projects they are building within the Creator Economy and the wealth they generate for the new economy.

In 2025, this business model received awards from several Spanish institutions. The most recent recognition came in December with the 2025 SME of the Year Award, presented by Banco Santander and the Spanish Chambers of Commerce for its work in training and creating employment for young people, its commitment to new employment opportunities arising in influencer marketing, and its inclusion in the recently published institutional Digital Influence Report, which recognises TUMANAG3R as a reference point for innovation and international reach.

Global clients and a local ecosystem

TUMANAG3R works with leading international brands including Amazon Music, TikTok, Audible, N26, SocialPoint, Odoo, Holafly and Wargaming, and is now bringing this expertise to the Mexican market.

As part of its arrival, the agency is establishing strategic partnerships with key figures in the local ecosystem, integrating talent, cultural context and essential relationships to build a long-term project in Mexico and Latin America.

The company states that it has invested in the country with Mexican partners to support its rollout, relocating a team of three people to Mexico City to serve clients and influencers in person. They also have full support from the Spanish headquarters, and the team will grow as the influencer marketing business becomes established.

As a young and disruptive company, TUMANAG3R seeks to collaborate with all local stakeholders, including agencies, brands and influencers, to help increase investment in this new influencer marketing market.

This influencer marketing market encourages entrepreneurship among young people and is creating substantial employment. TUMANAG3R works alongside them to professionalise, dignify and build respect for the new profession of content creation, calling on them to join its ecosystem, currently comprising over 1,500 influencers and now with a leading figure such as FERNAFLOO at the helm to raise the profile of the whole TUMANAG3R community.

2026 roadmap. Open the Mexico hub as the main Latin American base. Bring Mexican and Latin American creators on board. Launch a fund to support emerging talent alongside Fernanfloo. Scale and commercialise the 360º management software. Grow the local team and specialised training programmes. About TUMANAG3R.

TUMANAG3R is an international influencer marketing agency specialising in macro-influencers, branded content and 360º strategies. It manages global campaigns for leading brands and represents culturally influential creators, combining creativity, business structure and international vision.