TuManag3r welcomes Fernanfloo as a strategic partner and global ambassador

Influencer agency TUMANAG3R welcomes Fernanfloo as a strategic partner and global ambassador. The company also appoints Dr. Fernando Ruelas as Director of Expansion for the Americas to open the US and Canadian markets.

The new partners jointly hold a 10% ownership stake through a capital increase with share premium, with the remaining 90% held by company CEO Vicente Mirasol.

TUMANAG3R exceeds €6 million in cumulative revenue and maintains 92% international income.

The company directly manages over 60 macro-influencers and has a network of 2,000 creators with a combined reach of more than 300 million followers.

7 October 2025. International influencer representation agency TUMANAG3R welcomes content creator Luis Fernando Flores, better known as Fernanfloo, as a new partner and global brand ambassador, strengthening its role in the creator economy. He is joined by Dr. Fernando Ruelas, who becomes Director of Expansion for the Americas, based in Canada, to accelerate entry into that country and the United States.

Both join through a capital increase with share premium, jointly acquiring a 10% ownership stake in the company. The remaining 90% is held by CEO Vicente Mirasol, a 23-year-old entrepreneur who has successfully established the company as a reference point in its market.

The transaction therefore marks a turning point in three key areas for TUMANAG3R: stronger economic and financial standing to sustain international expansion; increased brand visibility through Fernanfloo’s role as ambassador and principal represented creator; and the technical expertise brought by the new partners as they join the management team and contribute to strategic decision-making.

High-level profiles

With more than 100 million combined followers, Fernanfloo is a global influencer figure, combining his roles as creator, investor and entrepreneur in projects encompassing gaming, innovative content and creative collaborations in Latin America. As TUMANAG3R’s ambassador, he will lead the agency’s international profile and support its creator campaigns in the coming years.

Dr. Fernando Ruelas brings more than a decade of experience managing creators and international projects, together with a strong network in Latin America and North America. His new role as Director of Expansion for the Americas focuses on business development and consolidating strategic partnerships to open the US and Canadian markets, key elements of TUMANAG3R’s growth plan.

A company and a market on the rise

Founded in 2021 and headquartered in Málaga, TUMANAG3R has been profitable since its first year. In just three and a half financial years, it has exceeded €6 million in cumulative revenue, with more than 92% of income coming from international clients. The company also ended 2024 with revenue above €2.3 million, representing significant growth of 149% compared with the previous financial year.

The business maintains high liquidity to ensure operational excellence, with average payments to influencers consistently made in under 20 days, including international operations. It has also been externally audited since incorporation, accumulating three consecutive financial years with unqualified reports, reinforcing transparency and credibility with brands and creators.

TUMANAG3R’s portfolio includes direct management of more than 60 macro-influencers and celebrities and collaboration with a network of over 2,000 creators, whose combined audience exceeds 300 million followers. Collaborators include Nate Gentile, El Último Círculo, MissaSinfonia, Jexs, Flexcidine and Paul Ferrer, among others. In 2024 alone, TUMANAG3R managed 847 creator advertising campaigns, 56% more than in 2023.

The agency sees a market shifting towards hybrid models combining globally influential macro-influencers with culturally relevant local profiles, alongside a rapid transfer of advertising investment from traditional television to creator marketing, particularly in gaming, lifestyle and technology.

TUMANAG3R promotes a flexible, creative organisational model: it has its own recording set, brainstorming areas and an environment supporting both concentration and content creation. The company combines purposeful office attendance with flexible working and management by objectives, encouraging work-life balance and individual responsibility.

The agency also stands out for its young workforce, with an average age of 30. It comprised 19 employees at the end of 2024 and is expected to reach around 30 professionals in 2025. Its flexible remuneration system connects the team’s success to company results.

On the technology front, TUMANAG3R is developing its own CRM/ERP, giving brands distinctive control and reporting capabilities within the sector, essential to scaling international campaigns with traceability, efficiency and transparency.

Vicente Mirasol, TUMANAG3R’s executive director, says: “We are very proud to bring someone as widely recognised as Fernanfloo, a leading Spanish-language online content creator, into our company. We also welcome Dr. Fernando Ruelas, who will help us access many opportunities in North America. Their arrival is a strategic milestone for our company at a very important point in its journey.”

Fernanfloo adds: “I am excited to join TUMANAG3R to build high-impact projects with brands and creators around the world. The work they have done so far is incredible, and I hope to contribute significantly to the company’s growth.”

Finally, Dr. Fernando Ruelas explains: “I am excited to take on the challenge of opening real, sustainable opportunities for Spanish-speaking talent in the United States and Canada. There is much ground to cover, so I am confident we will find many opportunities to move our collaborations and projects forward.”

About TUMANAG3R

TUMANAG3R is an international influencer marketing agency founded in 2021, profitable since its creation and with a global presence. The company is committed to professionalising the ecosystem, financial transparency and a results-driven high-performance culture, aiming to offer clients greater efficiency and creators greater confidence. Its activity is supported by unqualified external audits and internal processes focused on quality, prompt payment and technological scalability.