Wargaming teams up with Spanish YouTubers to engage Gen Z
Updated
TuManag3r’s Wargaming campaign connects gaming creators and Gen Z audiences through YouTube videos combining humour, strategy and gameplay.
Wargaming teams up with Spanish YouTubers to engage Gen Z. Explosions, laughter, action and good vibes: that was Wargaming’s campaign with creators such as @ExotikGames, @ArtuxCreed, @Dsimphony and @CheetoSenior, who pushed their gameplay to the limit in a series of videos combining epic moments with humour and strategy. Old-school gaming met a new form of entertainment across multiple platforms.
CAMPAIGN OBJECTIVES
Strengthen Wargaming’s brand recognition among young fans of shooters and tactical strategy, particularly on YouTube. Showcase the title’s gameplay in an entertaining, authentic and highly engaging way through the charisma of established Spanish YouTubers. Encourage new player registrations through promotional links and offers integrated into each video.
Campaign videos
RESULTS ACHIEVED
+ 36,891,462
impressions generated
+ 113
influencers and creators
+ 7
countries reached
