Plaud AI arrives in Spain with a three-part digital marketing strategy

Plaud AI arrives in Spain with a three-part digital marketing strategy. Plaud AI, the Chinese smart technology company, entered Spain with one challenge: getting noticed. It achieved this through an influencer campaign that split its message across three worlds, technology, family and entrepreneurship, and won over all three. The result was huge visibility, real engagement and thousands of positive comments.

CAMPAIGN OBJECTIVES

Introduce Plaud AI’s smart devices, Note and Note Pin, as innovative solutions for recording, transcribing and summarising content in more than 100 languages. Position the brand in three key areas: technology reviewers, family creators who are parents, and digital entrepreneurs. Generate traffic and awareness through authentic Instagram and TikTok content from talents such as Jaquebue, Snofla and MamiNovata.

Campaign videos

RESULTS ACHIEVED

+ 28,623,954

impressions generated

+ 21

influencers and creators

+ 1

market reached