Audible brings an immersive creator experience to the Turin Book Fair
Updated
Audible connects with young readers at the Turin Book Fair through a literary escape room, audiobooks and lifestyle, book and entertainment creators.
Audible wins over the Turin Book Fair with an immersive experience and leading influencers. Taking advantage of Italy’s biggest publishing event, Audible partnered with content creators to offer a unique experience: a literary escape room featuring suspense, true crime and audiobooks. The campaign connected with thousands of young people and positioned Audible as a reference point in modern cultural consumption.
CAMPAIGN OBJECTIVES
Increase Audible’s awareness among young people and readers, connecting the brand with the cultural values of the Turin Book Fair. Generate organic, high-impact content through influencers specialising in lifestyle, books and entertainment. Position audiobooks as an alternative way of enjoying content at literary events, highlighting genres such as true crime and fiction.
Campaign videos
RESULTS ACHIEVED
+ 23,561,897
impressions generated
+ 21
influencers and creators
+ 1
market reached
