TuManag3r in El Publicista: influencer marketing and the Creator Economy

We have good news: TuManag3r, our influencer marketing agency with a strong presence in Spain and Latin America, recently featured in a prominent interview in El Publicista, one of Spain’s leading advertising and digital marketing publications.

The future of influencer marketing, according to Vicente Mirasol

Vicente Mirasol, CEO and founder of TuManag3r, shared key insights with El Publicista on how influencer marketing is shaping the sector’s immediate future. In the conversation, Vicente emphasised influencer marketing’s current strategic importance in a saturated digital environment, highlighting the need for authentic, relevant content with strong storytelling to connect meaningfully with consumers.

At TuManag3r, we understand this well and consistently pursue natural, organic collaborations with mainstream influencers who have genuine affinity with brands, delivering stronger and more lasting results than traditional campaigns.

Is influencer marketing experiencing a bubble?

In the interview, Vicente addresses a crucial question in our sector: is influencer marketing a bubble about to burst? At TuManag3r, we see it as a natural evolution towards an increasingly professional and established market. We consider it an essential tool for brands seeking to connect meaningfully with changing, dynamic and demanding audiences.

Key platforms: YouTube remains king

A question that always interests our clients, and which Vicente addresses clearly, is which platforms will lead in 2025. Although Instagram and TikTok remain strong, TuManag3r continues backing YouTube. Why? YouTube viewers devote conscious, active and sustained attention to creators, building stronger connections that translate into greater conversion and engagement.

Influencer marketing challenges and how to address them

One of our sector’s biggest challenges is optimising ROI. At TuManag3r, we strongly believe in complementing quantitative metrics such as ROI, CPM and CPC with qualitative impact measurement. The key is to balance them to gain a comprehensive understanding that improves our clients’ strategies.

Vicente also highlights another common concern among brands: losing control of the message. To address this, TuManag3r uses a collaborative model allowing brands to guide content strategically while respecting the influencer’s authenticity and individual style.

Consolidation and expansion: TuManag3r’s plans for 2025

2025 is an especially important year for TuManag3r, with clear and ambitious goals:

Increase revenue from €2.5 million to €3.5 million, 40% more than the previous year. Expand our influence on Instagram and TikTok, further strengthening our established YouTube position. Bring our own CRM to market, a powerful technology tool developed by our IT team to optimise strategic campaign management. Continue attracting skilled talent while maintaining our company culture and commitment to constant innovation. Proud of the recognition in El Publicista.

The El Publicista feature strengthens our authority in the sector and validates our business model and commitment to quality, transparency and continuous innovation in influencer marketing. International clients who trust us with Spanish-speaking influencer campaigns account for 92% of our revenue, reflecting our ability to connect globally with diverse audiences.

We warmly thank El Publicista for highlighting our market vision and recognising the relevance of our methodology.

Would you like to discover how we can take your brand to the next level? Contact us today and together we will design the influencer marketing strategy your business deserves.