TuManag3r on the cover of Vida Económica: connecting brands and influencers
By NereaUpdated
Vida Económica features TuManag3r’s influencer marketing model, its Málaga roots and its approach to authentic content, macro-influencers and growth.
We are celebrating! TuManag3r, our agency specialising in influencer marketing, has been featured in a two-page spread in the prestigious Málaga business magazine Vida Económica and on the cover of its March 2025 edition.
TuManag3r: a young project with a global vision
Under the headline “A Málaga startup focuses on making the match between brands and influencers”, Vida Económica highlights our agency as an emerging reference point in influencer representation and strategic management, underlining our ability to connect market-leading brands with leading digital creators.
In the interview, Vicente Mirasol, CEO and founder of TuManag3r, shares his personal journey and how the agency quickly became a key part of digital marketing in Spain and Latin America. At just 23, Vicente leads a young, dynamic team with an average age of 27, demonstrating that professionalism is about talent and dedication rather than age.
The key to success: macro-influencers and authentic content
At TuManag3r, we work particularly with macro-influencers, creators with millions of followers who can mobilise huge communities and generate strong returns for brands. Combined with our ability to identify relevant, authentic content, this enables successful advertising campaigns that go beyond numbers.
As Vicente explains in Vida Económica, having many followers is not enough. What really matters is quality, genuine engagement and the influencer’s affinity with the brand. That is why TuManag3r’s representation model focuses on quality and strategic value rather than superficial figures alone.
Málaga: the agency’s centre of operations
Vida Económica highlights the strategic and emotional decision to keep our headquarters in Málaga despite opportunities in other major cities such as Madrid and Barcelona. This reflects our commitment to the region and local talent.
Vicente Mirasol emphasises that Málaga provides a strategic advantage: a growing technology and business ecosystem that supports our international expansion. From Málaga, TuManag3r manages more than 800 campaigns annually, working with leading brands such as Netflix, Amazon Music, Xiaomi and Huawei.
Financial strength and steady growth
Vida Económica also highlights another key aspect of our business model: financial strength and sustainable growth without external investment. This economic independence allows us to make quick, effective decisions aligned with our business values.
Influencer marketing challenges and opportunities
In the interview, Vicente Mirasol acknowledges the sector’s current challenges: increasing regulation, a saturated market and the constant need for professionalisation. At TuManag3r, we see these challenges as opportunities to continue establishing ourselves as a leading agency, distinguishing ourselves through a transparent, professional methodology focused on measurable results.
Vicente also stresses something essential: the humanity and authenticity behind every influencer. “The real emotional connection with the audience cannot be replaced by artificial intelligence,” he tells the magazine.
Special thanks to Vida Económica
We thank Vida Económica for this recognition and for allowing us to share our story and vision. Appearing on the cover and being featured in the magazine is a significant boost and further confirmation that our strategic approach, commitment to local talent and focus on digital marketing quality are making a difference.
If you would like to discover how TuManag3r can help your brand connect effectively with digital audiences worldwide, please contact us.
Contact TuManag3r and together we will make the perfect match between your brand and leading influencers.
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