TuManag3r in EL ESPAÑOL: supporting Málaga and local talent

At TuManag3r, we are proud to announce our recent appearance in EL ESPAÑOL’s Málaga edition, a leading digital outlet covering economics, technology and entrepreneurship in the province. Our CEO, Vicente Mirasol, shared in an interview the factors that have made TuManag3r an influencer marketing reference point from Málaga, highlighting our commitment to local talent and the region.

EL ESPAÑOL de Málaga

Málaga: a strategic and emotional choice

Vicente explained that, despite opportunities to relocate TuManag3r’s headquarters to Madrid, Barcelona or even Andorra, the decision to remain firmly in Málaga reflects something deeper:

“We have stayed here in Málaga simply to stand up for our region and the talent we have here.”

This choice is strategic as well as emotional: Málaga is now a technology reference point and a strong centre of young, innovative, creative talent, enabling TuManag3r to grow with strength and authenticity from its roots.

Influencers: from an unusual phenomenon to an essential marketing channel

Vicente recalled his beginnings in the digital world at just 16, surrounded by friends succeeding as YouTubers. Although he followed a different path into influencer management and representation, he highlighted how those years of experience established TuManag3r as a key agency in the sector:

“Although it may seem recent, we have already spent many years working in digital creator representation.”

Today, influencers are firmly established as an essential marketing channel. Companies that were initially sceptical now allocate specific budgets to content creator campaigns, recognising their real and significant impact on audiences.

Sponsorship expertise and a presence in Latin America

TuManag3r specialises in two main areas: representation and marketing. Within these specialisms, finding and negotiating sponsors is one of the services most frequently requested by influencers:

“What influencers ask us for most is sponsorship.”

This expertise has enabled us to work with well-known macro-influencers and quickly establish a position in Latin America, becoming one of the early significant players in Spanish-language influencer marketing in that key market.

Financial strength: growth without external investment

One of the major achievements Vicente highlighted in EL ESPAÑOL was TuManag3r’s sound financial management since its creation. The company has never needed external investment, reflecting its stability and capacity for organic growth:

“We have not received investment or needed it at any point.”

This financial independence is vital because it allows TuManag3r to make quick, flexible decisions closely aligned with our strategic vision.

Recognising the human side of influencers

Vicente also delivered a clear message in defence of influencers, who are often misunderstood or subjected to superficial criticism:

“We must stand up for influencers, understand the humanity behind them and recognise the impact they have on society.”

At TuManag3r, we deeply believe in the human value behind every creator, understanding their effort, challenges and responsibility to influence millions of people positively.

Proud of local recognition

This appearance in EL ESPAÑOL reaffirms our position as a Málaga technology company leading in influencer marketing. We will continue promoting local talent, supporting our region and leading a sector that is both the present and future of digital marketing.

Would you like to know more about how TuManag3r can strengthen your brand through effective influencer strategies?

Contact us now and let us start working together on your next campaign.