On June 30, 2023, the Ordinary General Meeting of Partners of the international influencer marketing agency, “TUMANAG3R, INFLUENCERS MANAGEMENT AGENCY, SL” (TUMANAG3R), headquartered in Málaga, approved the audited annual accounts for the fiscal year 2022.
The fiscal year 2022 was the first full annual period in which TUMANAG3R operated as a company (since it was established on November 26, 2021). With its audited accounts, the company sends a message of professionalism aimed at building trust with third parties, especially our clients—brands—and the entire influencer ecosystem.
In 2022, the company was nominated as one of the 32 emerging companies in Andalusia by the Ministry of Universities, Research, and Innovation of the Andalusian Government, as well as by the Andalusian Chamber of Commerce. It was also awarded the opportunity to participate in the “Promotion of Technology-Based Entrepreneurship” through the second edition of Startup Andalucía Roadshow 2022.
In the fiscal year 2022, the company achieved a turnover of 793,311.79 euros, experiencing significant growth compared to previous years, although it is not directly comparable since, in 2020 and 2021, the only source of income was intermediary services in advertising campaigns. In 2022, comprehensive influencer hiring services accounted for 84% of the company’s business volume.
TUMANAG3R plans moderate growth between 2023 and 2025 to manage a higher volume of advertising campaigns in the two open business lines: influencer hiring-representation and direct intermediation with marketing operators.
TUMANAG3R was born with an international and export-oriented vision for providing comprehensive influencer campaign management services from Málaga to the rest of the world. By the end of 2022, 61% of its revenue came from international clients (26% from Europe and 35% from the rest of the world), while 39% was from national clients.
The agency aims to position itself as a leading player in the specialized influencer marketing sector globally. In its first year of operation, it successfully provided influencer marketing services to international clients, selling from Málaga (Spain) to 15 countries.
In 2022, TUMANAG3R provided services to the following countries, ranked by revenue: China, Cyprus, England, Germany, France, Mexico, the United States, Israel, the Netherlands, Brazil, Portugal, Singapore, Poland, Colombia, and the Principality of Andorra.
In terms of influencer marketing campaign management, TUMANAG3R handled 1.52 million euros in 2022, representing a 13% growth compared to 2021.
TUMANAG3R has become a gateway for our clients to sell their products in Latin America, thanks to our agency’s extensive network of influencers in LATAM.
In 2022, TUMANAG3R carried out 531 influencer marketing campaigns, involving more than 375 influencers, demonstrating the agency’s strong technical and professional capabilities in managing influencer marketing campaigns. The company saw a 6% increase in the number of campaigns managed compared to 2021, with similar volume but greater value.
Our international influencer marketing agency’s campaigns were dominated by products from the gaming sector, which accounted for 47%, followed by 37% from digital software, 7% from apps, media, and networks, and 9% from other products.
At the end of 2022, TUMANAG3R achieved a significant increase in its net assets, reaching 230,350.22 euros, providing financial solvency for the upcoming fiscal years.
This financial strength has attracted influencers to TUMANAG3R, with an average payment ratio to our collaborators of less than 14 days from the invoice issuance date to the actual payment—an impressively short period for international transactions, fostering trust between us and our influencers.
At the close of 2022, TUMANAG3R had a team of 7 employees, with plans to continue hiring and doubling that number in 2023, in line with the company’s activity growth.
The year 2023 will mark the consolidation of the business and the launch of investments to support TUMANAG3R’s growth. In the first quarter of 2023, the company purchased office space to serve as its headquarters in Málaga’s Soho district, located at Alameda de Colón, number 9, 1st floor, office number 7, with a surface area of 120 square meters, to support its growth. Renovations are expected to be completed by September 2023, with plans to open by the end of the year.
Similarly, in 2023, the company is developing a proprietary CRM software to improve management activities and has continued to invest in personnel. By the end of July 2023, TUMANAG3R had grown its team to 13 employees.
These investments are aimed at ensuring the consolidation of TUMANAG3R’s project, necessary to support the growth of its influencer marketing contract portfolio in the coming years.
