On March 7, 2024, the Influenceland event took place in Madrid, gathering professionals from the influencer marketing industry. The event was coordinated by Itziar Tros de llarduya Gómez, an expert in influencer marketing and social media strategies.
The CEO of our international influencer marketing agency, Tumanag3r, Vicente Mirasol Villalobos, participated in the event, delivering a talk titled: «What Does a Creator Look for in an Agency, and Vice Versa?»
In his presentation, Vicente Mirasol Villalobos highlighted, based on our agency’s experience, what content creators look for and the services they expect from an influencer marketing agency. He explained that representation activities go beyond the most visible and obvious tasks, such as negotiating with advertising brands and securing contracts. There is a deeper level of involvement that often goes unnoticed.
Mirasol Villalobos shared that our agency supports influencers in their organizational, bureaucratic, and communication tasks, such as keeping up with their corporate emails. We also assist them in developing and supporting the teams that work for them, in content creation and planning, and in other tasks such as event support.
As an influencer agency, we stay up to date with market trends and inform our clients of the emerging trends within influencer marketing. Our CEO also discussed how we offer guidance in the business ecosystem that comes with influencer activities, helping them develop new business lines and adding significant value to their personal brands.
On the other hand, agencies seek accountability from influencers in the tasks assigned to them. Influencers must be aware of their responsibilities to ensure timely and proper delivery for our clients. A strong commitment from both sides is essential for this collaboration to succeed.
Alongside Tumanag3r, the following professionals from the influencer marketing sector in Spain also participated in the Influenceland 2024 panel:
- Vicente Mirasol Villalobos from Tumanag3r
- Joan Martin Escobar from MarfiCom
- Itziar Tros Escobar from Kitlif
- Sheila Martín Sánchez from Marketing Paradise
- Ihss Aghbalou from Boombastic Festival
- Pablo Rodríguez Menéndez from Bushido Talent and Soly Olivia Media Group
- Rosa Fuentes Torres from LaCréme Agency
- Alba García Sacristán from Labola Agency
LinkedIn Event Information:
